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Wednesday, 13 June 2012

Emirates Holidays A World of Choice

I had the privilige of attending Emirates Holidays launch where it unveiled its new 600-page ‘A World of Choice 2012-2013’ brochure featuring over a 100 destinations, eight of them brand new, spanning six continents. The tour operating arm of Emirates airline already enjoys a presence in South Africa after opening its first Travel Hub outside the UAE at the Melrose Arch Precinct in Johannesburg last year.

Cape Town
The Cape Town launch forms part of the company’s series of mini-launches in South Africa that started in Durban ends in Johannesburg this June to travel agents and media. “South Africa is a market with great potential for Emirates Holidays,” said Frederic Bardin, Senior Vice President, Emirates Holidays.

“With 2012 being a landmark year for Emirates Holidays, following the launch of the new destinations, travel offers and the reintroduction of some old favourites, we are extremely excited to introduce our best and biggest brochure to date to South Africa’s three major cities.”

Argentina, Denmark, Ireland, Zambia and Zimbabwe all make their first appearance in the brochure, which has grown by 20 per cent – from 500 to 600 pages – since the 2011-2012 edition. Holidays to Dallas and Seattle in the USA, along with Vancouver in Canada, have also been introduced this year to coincide with the launch of new routes to these cities by Emirates airline.

In addition to the exciting new destinations, Russia, Morocco, Malta and South Korea have all been reintroduced into the brochure in response to customer demand. Offerings in popular countries such as China, Thailand, India, South Africa and Germany have also been expanded to provide more travel options with a wider choice of cruises, safaris, palace hotels and dedicated wellness retreats. The once-popular Fly & Drive packages have also been re-launched this year in partnership with various car rental companies to satisfy customer desire for a more diverse range of holidays around the globe.

“At Emirates Holidays we offer a tailor-made holiday experience to each customer so the changes we have made this year reflect current travel trends and are based on what our customers have told us they want.  The expansion of our offering has been driven by the increased demand for a wider choice of destinations around the world. Places that were once considered out of reach are now easily accessible with the launch of new routes by Emirates airline and with the help of our new brochure, the travel opportunities are endless.”

To reach out to its increasingly diverse customer base and to further reinforce its position as the leading holiday expert in the Middle East, Emirates Holidays has also expanded its 3 and 4-star hotel offerings, in addition to a wider choice of 5-star accommodation. 

The brochure features many of these hotels, with many more available when booking directly with Emirates Holidays or via travel agents. As always, excellent service levels, destination knowledge and attention to detail play a core part in providing the impeccable customer service that Emirates Holidays has become known for.

A wide network of well-trained Emirates Holidays staff  will help bring ‘A World of Choice 2012-2013’ to life for every customer through well-informed recommendations on flights, accommodation and sightseeing – all based on travel experience and extensive research. The Brocuhre is now available online and at Emirates Holidays travel hubs, including the Melrose Arch Precinct and across its international network of travel agents. For more information visit Emirates Holidays.


Its summer travel deals feature some of the most exciting destinations in the Middle East, Europe, Asia and Maldives.

From as little as ZAR8 100 during the months of June to August. “Emirates Holidays is delighted to bring our Summer Campaign to South Africa, one of our key markets which we believe holds great potential,” said Frederic Bardin, Senior Vice President, Emirates Holidays.  “Given the changing needs of travellers, we have carefully put together these holidays to ensure that our customers receive the best possible deal to suit their requirements and budget.”

The holiday options feature some of the most popular and exotic destinations on the Emirates network. Specialising in tailor-made holiday arrangements with a strong presence in the Gulf and Middle East, as well as in a growing number of Southern European, Asian and African countries.