Added Luxury on Google+ Added Luxury: Welmoed a jewel in the Cape Winelands

Wednesday, 5 October 2011

Welmoed a jewel in the Cape Winelands

The Welmoed Farm
Wine lover or not, a visit to the Cape Winelands is an absolute must in African luxury. A region of breathtaking vistas and majestic mountain backdrops steeped in rich culture and history.

Rolling vineyards and quaint Cape Dutch homesteads await you, as well as award-wining wine farms offering some of South Africa's best wines. Divided into distinct regions each with their own 'wine route'. The most popular and well-known are Stellenbosch, Franschhoek, Wellington, Paarl and the Constantia Valley.


The Stellenbosch Wine Route




Since Welmoed continuously strives for quality, premium value and craftsmanship, each bottle now showcases the endorsement of the winemaker Bernard Claassen. “As a wine producer we are well-known for our award winning wines and we believe our success relies, in large part, on the handcrafted approach we take to our winemaking,” says Chris O’Shea, Executive Director for Sales and Marketing, at The company of wine people™
Located in Stellenbosch the farm of Welmoed™ was first granted to Governor Simon van der Stel in 1690. Celebrating centuries of proud winemaking tradition whilst embracing modern times, sold in over 29 countries and growing, it has built up a solid reputation both in South Africa and selected overseas markets. This proudly South African brand has launched a stunning new packaging that’s as distinctive as their hand-crafted wines.
The fresh, contemporary labels also better showcase the Welmoed range of premium wines, which are already known for delivering great value for just about any occasion– from sundowners and picnics to dinner parties and weddings. “The brand has evolved to portray Welmoed’s unique heritage on one of the Cape’s most historic farms, while at the same time embracing a more modern and elegant look that communicates the sense of quality and craftsmanship that we deliver as a proudly South African brand,”  O’Shea continues, 

“Whether you’re looking for Chardonnay or Shiraz, the new label makes the varietal of the wine easier to see, and an updated tasting note on each front label now describes what’s in the bottle.” Including a more interactive experience the inclusion of QR-codes on the label means consumers have instant access to information about Welmoed wines, promotions or competitions.

The brand is also known for its innovations and will soon unveil a uniquely-styled Viognier. In keeping with the Heritage Range, which has gained a loyal following for its sophisticated yet approachable style, the newest member of the family will deliver a fresh nose and beautiful varietal characters, perfect for casual picnics or more formal affairs – from dinner parties to weddings. the new look will be available on-shelf across the Welmoed’s Heritage Range of wines, which will soon be expanding to include an all-new Viognier option.

About Welmoed™
The name represents the courage of owner Jacobus van der Heyden, an ex-mercenary turned vrijburgher, who famously rebelled against the corrupt government of Willem Adriaan van der Stel and as a result, was imprisoned at the Castle of Good Hope. To pay homage to this colourful character, Welmoed features a blended range called Heyden’s Courage, consisting of both a red and white blend. An expression of Welmoed’s distinctive, handcrafted approach, Heritage Range includes a Chenin Blanc, Sauvignon Blanc, Chardonnay, Viognier, Rosé, Pinotage, Shiraz, Merlot and Cabernet Sauvignon – as well as a non-vintage Sparkling Brut that adds a dash of sparkle to any occasion.  For wine tasting or to visit the restaurant on the premises The Duck Pond visit: www.welmoed.co.za