Traffic Clothing Winter 2013 Fashion Show

 

Expect to see street glam, sport luxe, and utility, embellishment trends interpreted by Traffic Live. On 22 April 2013, Cape Town's fashion elite will gather at luxe lifestyle destination, Shimmy Beach Club for a showcase of this season's hottest looks.

The fashion show is followed by an after party at Shimmy Beach Club featuring DJ’s Candice Heyns and Andre Swanepoel. Traffic Live will integrate the event with their digital community by setting up a photo booth for guests to be photographed and view live stream photography of their party experience, as well as share it via social media.

Style spotters from popular fashion platform ‘A Fashion Friend’ will be using on the newly launched BlackBerry Z10 to capture, edit and upload photography of the evening's best dressed guests to their blog.

About Traffic Clothing

Traffic Live has brought on-trend street fashion to Cape Town’s fashion lovers since 2004. The brand offers a bold and edgy range of women’s and men’s clothing available in their Long Street, Canal Walk and Cavendish Stores and has recently appointed a new creative team to take Traffic Live and its community to new heights. The Winter Fashion Show 2013 marks this exciting new direction for Traffic Live.

From inception the brand’s roots were deeply entrenched in the street culture aesthetic, resonating with a youth market that identified with hip-hop music, skateboarding and nightlife. In recent years the range has diversified and now reflects a celebration of Cape Town street culture as a whole.

Through the eyes of Traffic Live, the city’s streets are a diverse showcase of the best in fashion, art, culture and lifestyle. A brand new logo has launched digitally to reflect this growth and the rebrand will be rolled out across all Traffic Live stores during 2013. An e-commerce store will be launching in September 2013 that will extend the offering nationally. No guests will be allowed to enter the event once the show has started, or while it is running.

Visit them at

 www.trafficshop.co.za/

https://www.facebook.com/trafficliveclothing

5 for Change 2013: Making A Difference One Party At A Time

5 For Change is a platform dedicated to raising awareness about five inspiring social enterprises which are changing the way Cape Town gives back. Every year 5 fledgling social enterprises doing something unique and innovative in their field are selected and showcased at the annual black tie fundraiser.

The aim of 5 For Change is to raise awareness about 5 inspiring social enterprises, change the way young professionals, entrepreneurs, and other young South African opinion leaders think about philanthropy and social change and create a rewarding, fun and enjoyable avenue for people to give back.

Following on from the inaugural 2012 event, which saw the likes of Hollywood actress Kristanna Loken from Terminator 3 in attendance, this year’s event will be held on Saturday 18 May 2013 at the Cape Town City Hall and promises to be a spectacular affair. Tickets can be purchased via Quicket.co.za for R300 which includes welcome drinks, canapés and entertainment by leading SA bands.

5 For Change is a philanthropic initiative based in Cape Town founded in 2012 by Ross McKernan, David Deetlefs and Adriaan Dippenaar.

“We feel that, despite the immense need in South Africa, the act of giving back or philanthropy is a nascent concept. We feel it often carries negative connotations, is seen as “boring”, or frustrates people as they feel that they cannot do something which would have a measurable impact. We want to change that mind-set and create the perception that not only can people give in a variety of ways but also that it can be done in a meaningful, rewarding, fun and enjoyable manner.” Comments Co-founder Adriaan Dippenaar.

“We are of the view that inherently most people do want to contribute but that they just need the correct platform that appeals to them to do so. Furthermore, the organisations we are showcasing are run by a group of very talented young leaders, but whose networks and level of publicity do not necessarily give them the broader reach to connect with other young opinion leaders in Cape Town.” Adds Co-Founder Ross Mckernan.

“We hope through 5 for Change we can bridge the gap between the leaders of social enterprises and young professionals, entrepreneurs, and other young opinion leaders in Cape Town, leading to a mutually beneficial outcome for all parties.” ends Co-Founder Dave Deetlefs.

The 5 selected charities involved in the second annual 2013 campaign are: Waves for Change, Ilizwi Photography Club, Iyeza Express, See-Saw-Do and Trashback. For more information on these amazing organisations check out: 

 

Waves for Change

www.nikonafricatrust.co.za/ilizwi-photo-club.html

Iyeza Express

See Saw Do

Trashback

For further press information or details about the event & sponsorship opportunities, please contact Kirsten Hopwood on kirsten@prestigecommunications.co.za or Joanne Rose-Innes on joanne@byinviteonly.co.za / info@5forchange.co.za or alternatively call 0827488887. View 5 for Change website on www.5forchange.co.za

Virgin Active’s new Classic Club - Alice Lane

Working next door to Alice

The journey to Virgin Active’s new Classic Club, Alice Lane, began in 2003 with Virgin Active’s first Classic Club, Melrose Arch, which redefined what a health club could, and should, offer an increasingly discerning market.

The journey continues to establish the world’s leading collection of health clubs, where like-minded individuals can identify and achieve their personal health goals. They are also able to access a dedicated team of fitness and nutrition experts through inspiring and personally designed wellness programmes. The big idea is for executives to unwind in a club designed to deliver the ultimate Virgin Active Classic experience.

Virgin Active Alice Lane is due to open in August 2013 but such is the excitement around this exclusive Club that Virgin Group founder Richard Branson visited the building site to see how this extraordinary project was progressing on Wednesday 27 February. It will be the 108th health club to be opened by Virgin Active South Africa (VASA) and like the other two Classic club offerings, is designed for a discerning market.

“It represents an R150 million rand investment by Virgin Active South Africa,” says Managing Director Ross Faragher-Thomas. “This is a considerable commitment to what we believe is a project that will set a new standard in health clubs in South Africa.”

Virgin Active Alice Lane occupies a prime location in Sandton - the financial and premier business hub of Gauteng where companies such as Discovery Health, Nedbank, Investec and RMB have established their head offices and adjacent Sandton City offers a premier retail experience. Faragher-Thomas says, “With Alice Lane we have literally brought the health club to the target market.

Ten years after opening Virgin Active Melrose Arch, we have a different SA landscape. Well-travelled, cyber-smart, health-club members have moved from simply working out to wanting – and expecting – their health club to offer much more.

Virgin Active Alice Lane is in the epicentre of this discerning market and we are creating a club which aims to exceed their expectations rather than meet them. And a capped membership will ensure exclusivity.”

While Virgin Active clubs are considered ‘third spaces’ after work and home, Virgin Active Alice Lane is being described as a ‘fourth dimension’ in wellness, where members will be able to escape, network, relax, cocoon, unwind, as well as hone their bodies. Members’ needs will be met on a physical level through personal training and dietary preferences in a club that centres on heartfelt service.

The integral focus is on the life of mobile executives, which means the club is designed to offer a work space away from work, with networking and conference areas and breakaway rooms. For those executives who subscribe to the concept of ‘blue sky thinking’ in their companies, Virgin Active has taken a literal step up and designed a lift that takes members to a rooftop training area.

Here they will be elevated physically and psychologically and will be able to enjoy a ‘high fliers’ view of the Sandton skyline. It will also provide a safe outdoor space to train – a rare commodity in Gauteng. Innovative interior designers were commissioned to create mood and ambiance with everything from lighting to the colour scheme.

Materials used for walls and floors dampen sound without compromising on high aesthethic standards.
Aligned closely to the club’s service offering, is convenience. Joining Alice means tailored routines and bespoke programmes from a shoe-shine service to an in-club dietician who will create personal eating plans for members.

August is the launch date when business dynamos and discerning executives will all be wishing they worked next door to Alice! Membership enquiries can be made on www.virginactive.co.za/alicelane

Gucci Green Carpet Challenge Handbag Collection

Gucci and the Green Carpet Challenge are pleased to introduce a new line of signature handbags designed by Creative Director Frida Giannini. By introducing the world’s first bags certified as zero deforestation from Amazon leather, the Florentine House furthers its commitment towards ecological consciousness. 

The three exclusive designs of the Gucci for the Green Carpet Challenge Handbag Collection convey Gucci’s mission to interpret the modern desire for sustainable products in a responsible way. Coinciding with the launch, Gucci will donate 50.000 euro to the National Wildlife Federation, funding work to promote deforestation-free Brazilian leather.

“I believe that today more than ever before customers want to be associated with brands that are thoughtful and responsible. Through our sustainability, humanitarian and philanthropic actions we would like Gucci to not just be synonymous with Made in Italy, but also Made with integrity,” said Giannini. “This project with the Green Carpet Challenge was conceived to show how we can be proactive on environmental issues, by raising awareness and demonstrating action on the subject of deforestation.”

Comprising the hobo, top-handle tote with detachable shoulder strap and the iconic New Jackie bag, the versatile and functional accessories all feature hand-selected and natural calfskin originating in Brazil, with craftsmanship respecting important environmental issues such as traceability and anti-deforestation. Gucci’s attention to detail includes lining in organic cotton on each style. The first steps of the production chain follow the requirements of internationally recognized standards, embracing processes that avoid the cutting-down of trees in the Amazon Forest.

Every model mirrors a unique blend of relaxed elegance and modern innovation, characterized by the daubed semi-matte and uneven grain appearance, the extreme softness and the slightly wax feel of eco-certified leather. Each piece features a special label embossed with the “Gucci for Green Carpet Challenge” script and will be accompanied by the Gucci GCC passport, which documents the origin and traceability of the handbag.

Alongside the plush surface in a warm red-wine colour, the bags boast embellishments such as exquisite hand-stitching and woven detailing for a three-dimensional effect on the exterior, paired with antique gold hardware and bamboo tassels.

This project symbolizes an important challenge and commitment for Gucci, maintaining the balance between the timeless values of style and superb quality and the growing understanding of the need to protect life-sustaining resources. www.gucci.com

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