Gucci and the Green Carpet Challenge are pleased to introduce a new line of signature handbags designed by Creative Director Frida Giannini. By introducing the world’s first bags certified as zero deforestation from Amazon leather, the Florentine House furthers its commitment towards ecological consciousness.
The three exclusive designs of the Gucci for the Green Carpet Challenge Handbag Collection convey Gucci’s mission to interpret the modern desire for sustainable products in a responsible way. Coinciding with the launch, Gucci will donate 50.000 euro to the National Wildlife Federation, funding work to promote deforestation-free Brazilian leather.
“I believe that today more than ever before customers want to be associated with brands that are thoughtful and responsible. Through our sustainability, humanitarian and philanthropic actions we would like Gucci to not just be synonymous with Made in Italy, but also Made with integrity,” said Giannini. “This project with the Green Carpet Challenge was conceived to show how we can be proactive on environmental issues, by raising awareness and demonstrating action on the subject of deforestation.”
Comprising the hobo, top-handle tote with detachable shoulder strap and the iconic New Jackie bag, the versatile and functional accessories all feature hand-selected and natural calfskin originating in Brazil, with craftsmanship respecting important environmental issues such as traceability and anti-deforestation. Gucci’s attention to detail includes lining in organic cotton on each style. The first steps of the production chain follow the requirements of internationally recognized standards, embracing processes that avoid the cutting-down of trees in the Amazon Forest.
Every model mirrors a unique blend of relaxed elegance and modern innovation, characterized by the daubed semi-matte and uneven grain appearance, the extreme softness and the slightly wax feel of eco-certified leather. Each piece features a special label embossed with the “Gucci for Green Carpet Challenge” script and will be accompanied by the Gucci GCC passport, which documents the origin and traceability of the handbag.
Alongside the plush surface in a warm red-wine colour, the bags boast embellishments such as exquisite hand-stitching and woven detailing for a three-dimensional effect on the exterior, paired with antique gold hardware and bamboo tassels.
This project symbolizes an important challenge and commitment for Gucci, maintaining the balance between the timeless values of style and superb quality and the growing understanding of the need to protect life-sustaining resources. www.gucci.com
Gucci Women's Collection Autumn/Winter 2013