Expect to see street glam, sport luxe, and utility, embellishment trends interpreted by Traffic Live. On 22 April 2013, Cape Town's fashion elite will gather at luxe lifestyle destination, Shimmy Beach Club for a showcase of this season's hottest looks.
The fashion show is followed by an after party at Shimmy Beach Club featuring DJ’s Candice Heyns and Andre Swanepoel. Traffic Live will integrate the event with their digital community by setting up a photo booth for guests to be photographed and view live stream photography of their party experience, as well as share it via social media.
Style spotters from popular fashion platform ‘A Fashion Friend’ will be using on the newly launched BlackBerry Z10 to capture, edit and upload photography of the evening's best dressed guests to their blog.
About Traffic ClothingTraffic Live has brought on-trend street fashion to Cape Town’s fashion lovers since 2004. The brand offers a bold and edgy range of women’s and men’s clothing available in their Long Street, Canal Walk and Cavendish Stores and has recently appointed a new creative team to take Traffic Live and its community to new heights. The Winter Fashion Show 2013 marks this exciting new direction for Traffic Live.
From inception the brand’s roots were deeply entrenched in the street culture aesthetic, resonating with a youth market that identified with hip-hop music, skateboarding and nightlife. In recent years the range has diversified and now reflects a celebration of Cape Town street culture as a whole.
Through the eyes of Traffic Live, the city’s streets are a diverse showcase of the best in fashion, art, culture and lifestyle. A brand new logo has launched digitally to reflect this growth and the rebrand will be rolled out across all Traffic Live stores during 2013. An e-commerce store will be launching in September 2013 that will extend the offering nationally. No guests will be allowed to enter the event once the show has started, or while it is running.