Quintessential British men’s outfitters Hackett London launched its flagship store in Sandton City’s brand new mall space one of two stores in South Africa; the other at OR Tambo International Airport. The luxury British menswear, children’s wear and accessories brand opened its first store on the Kings Road in London selling second hand vintage clothes from Portobello market.
The store concept takes its inspiration from the famous and typically British exterior of Number 10 Downing Street, creating a residential feel inspired by a traditional London townhouse through the use of wooden panelling and black bricks. The starting point for the design focuses on the British Georgian period, particularly the style of architect Sir John Sloane whose simple and classic yet strong approach to design, reflects the very essence of Hackett. The timeless furniture and furnishings have been updated with a modern twist to provide distinctive focal points around the store.
Hackett clothing takes its inspiration from the traditions of British dress without being old-fashioned; as such it describes its products as “evolutionary rather than revolutionary.” Hackett clothing is for men who wish to dress stylishly and to whom quality is more important than the vagaries of fashion.
Parts of the range are much the same as they were twenty years ago, but as co-founder Jeremy Hackett says, "our clothes wear in, not out.” Hackett’s aim is to dress men for any occasion whether for the business, formal, country or sporting contexts which are perfectly encapsulated under the strap-line ‘Essential British Kit’. The 'Little Britons' range increasingly caters for the younger "man's" clothing needs.
Awarded the Queen’s Award for Enterprise in International Trade
The Queen’s Award for Enterprise is the highest accolade for business success and honours outstanding UK companies and helps encourage the development of British business at home and internationally. The Awards are presented annually and approved by The Queen, on the recommendation of the UK Prime Minister. The last six years have been a particularly exciting time for the brand as it has expanded its retail and wholesale footprint across the globe including its recent expansion into Africa through its South African stores.
Another key factor is the successful execution of desirable sponsorship deals with leading British and international sporting and social events. Hackett has managed to position itself within the social calendar with events such as The Boat Race, international polo and tennis as well as its long standing association with Aston Martin Racing. The international expansion continues into 2012, with the opening of a 3,500 sq ft flagship store in Milan last month and the local store launch in Johannesburg.
View a video snippet of the event