Added Luxury on Google+ Added Luxury: Rolex Oyster Collection

Tuesday, 11 September 2012

Rolex Oyster Collection



Rolex is pleased to present a wide selection of new watches in its OYSTER collection. These new timepieces illustrate three key Rolex themes: innovation, evolution and creativity, with prestigious models enhanced by elegant gem settings and new jewelled dials.

 

INNOVATION

A prime example of Rolex watchmaking expertise, the Oyster Perpetual SKY-DWELLER is an entirely new watch combining practical functions, ease of use and the timeless elegance of classic Rolex lines. Designed with global travellers in mind, its dual time zone display is intuitive to read and easy to operate. Equipped with an annual calendar that automatically adjusts the date at the end of months with 30 and 31 days – thanks to a patented design that ensures outstanding reliability for this type of function – as well as a particularly practical interface for setting the watch: the patented rotatable RING COMMAND bezel.


A distillation of Rolex innovation, the SKY-DWELLER incorporates no fewer than 14 patents, five of which are brand new. It is equipped with the new calibre 9001, a mechanical selfwinding movement developed and manufactured by Rolex, certified as a chronometer, with a 72-hour power reserve. Available in 18 ct yellow, white or EVEROSE gold, in a 42 mm case, the SKY-DWELLER is an embodiment of the precision, reliability and prestige of Rolex watches.


EVOLUTION

Archetype of the diver’s watch, the Oyster Perpetual SUBMARINER is now equipped with a black ceramic CERACHROM bezel insert, a dial with large CHROMALIGHT hour markers and hands for exceptional legibility in the dark, and a subtly redesigned 40 mm case in particularly corrosion-resistant 904L stainless steel. It is fitted with a new solid-link OYSTER bracelet in 904L steel with a new-generation OYSTERLOCK safety clasp which is effortless to use and prevents accidental opening.

This clasp includes the GLIDELOCK extension system, allowing adjustment of the bracelet length for comfortable wear over a diving suit. Its calibre 3130, a self-winding mechanical movement certified as a chronometer, is now equipped with a paramagnetic blue PARACHROM hairspring developed and manufactured by Rolex in an exclusive alloy. This updated SUBMARINER is firmly in the lineage of the historical model launched in 1953, and raises the bar for robustness, legibility and reliability, thus reinforcing its status as a legendary watch with a timeless personality.


The new 40 mm version of the Oyster Perpetual YACHT-MASTER in ROLESIUM, a combination of steel and platinum, also benefits from the latest Rolex innovations in terms of the ergonomics, comfort and reliability of the bracelet, clasp and bezel. Its emblematic bidirectional rotatable graduated bezel in 950 platinum with raised numerals has been entirely rethought to include a new, even more robust rotation system.

The CHROMALIGHT display, an exclusive Rolex feature, ensures long-lasting luminescence for exceptional legibility in the dark. This new YACHT-MASTER features a case in 904L stainless steel on an OYSTER bracelet with a newgeneration OYSTERLOCK safety clasp. The elegant solid-link bracelet offers much-appreciated comfort and ease of use. It also includes the EASYLINK rapid extension link, an ingenious system that conveniently allows the wearer to lengthen the bracelet by about 5 mm for added comfort in any circumstance.

The ideal watch for sailing enthusiasts, this new YACHT-MASTER sports a navy blue dial. An evolution of one of the greatest contemporary watch classics, the Oyster Perpetual DATEJUST II is available for the first time in an all-steel version with a smooth bezel. This new model joins the range of DATEJUST II watches, introduced in 2009 in ROLESOR with a fluted 18 ct gold bezel. With its 41 mm case, the DATEJUST II is a larger interpretation of the Oyster.


Perpetual DATEJUST, the emblematic Rolex model with date magnified by a CYCLOPS lens on the crystal. This new version in 904L stainless steel with powerful dynamic lines impresses with its allure and technical qualities. It is fitted with an OYSTER bracelet with the EASYLINK rapid extension link and a new silver colour dial with large luminescent hour markers.

CREATIVITY

This jewelled version of the Oyster Perpetual COSMOGRAPH DAYTONA in 18 ct yellow or white gold is resplendent with a bezel entirely set with an array of sapphires in rainbow colours. The lugs and crown guard of the case are set with sparkling diamonds. The black lacquer dial is adorned with diamond-set hour markers and GOLD CRYSTALS gold counters whose particular reflections are achieved by an exclusive process.

A sublime feminine variation, a new jewelled interpretation of the 36 mm Oyster Perpetual DATEJUST in 18ct EVEROSE gold bears a black lacquer dial with a contemporary motif set with 262 diamonds, providing an entrancing contrast of light and shadow. Its bezel is set with 60 baguette-cut diamonds, and 120 brilliant-cut diamonds around the edge. The 18 ct EVEROSE gold, an exclusive alloy created by Rolex and cast in its own foundry, shines with a unique brilliance and is distinguished by an incomparable hue resulting from the addition of a touch of platinum, the noblest of precious metals.



Finally, an array of prestigious models enhanced with new gem-set dials showcases rubies and pays tribute to the beauty of diamonds and precious stones: hour markers with baguette cut rubies at 6 and 9 o’clock on the chocolate colour dial of the 36 mm Oyster Perpetual DAY-DATE model in 18 ct EVEROSE gold with a fluted bezel; or similar hour markers on the champagne colour dial of the 41 mm Oyster Perpetual DAY-DATE II in 18 ct yellow gold with a bezel entirely set with baguette-cut diamonds; and rubies again on delicately gem-set ladies’ models, like the 26 mm Oyster Perpetual LADY-DATEJUST in 18 ct yellow gold with a fluted bezel and a champagne colour dial on which a large VI at 6 o’clock shimmers with 11 rubies; or on the 31 mm Oyster Perpetual DATEJUST LADY 31 in 18 ct yellow gold whose champagne colour dial, surrounded by a bezel beautifully set with 48 brilliant-cut diamonds, bears a large 6 and 9, each set with 16 rubies.

Innovation, evolution, creativity: each of the new models in the Oyster collection presented at BASELWORLD 2012 is, in its own way, an exemplary product of an integrated and independent watchmaker that draws on uncompromising values and unequalled means to tirelessly perpetuate its passion for perfection.


About Rolex

Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its OYSTER watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the OYSTER, the first waterproof wristwatch, launched in 1926, and the PERPETUAL rotor self-winding mechanism introduced in 1931.

Rolex has registered over 400 patents in the course of its history. A truly integrated manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic and patronage programmes. Read more at Rolex and view stores both local and worlwide