“No lows, just highs. Tonight’s the night we all rise.” This is the chorus from a new single called “The Rise,” released at SKYY Vodka’s highly anticipated “Elevated Experience” in Johannesburg on Friday 17 May.
Although the song is the soundtrack to SKYY Vodka’s latest LIFE IN THE SKYY advertising campaign, it was the first time that the full-length version was heard by partygoers anywhere in the world!
The song was recorded by Lerix, an up and coming rapper from Brooklyn, and produced by Pulse Music in New York, well known for producing Grammy Award winners, like Mary J Blige, Herbie Hancock, Tim McGraw, Sting and Britney Spears.
Hailed as a contemporary, high-energy party anthem, “The Rise” celebrates people who break the glass ceiling, climb the corporate ladder, lead the way, reach for the stars and rise to the top of their game.
Those who haven’t managed to crack the nod to SKYY Vodka’s exclusive “by invitation only” party are able to lay their hands on the coveted track by going to www.skyyvodka.co.za, where it’s available as a free download. An in-store promotion, which includes specially tagged bottles of SKYY Vodka, flags the opportunity. Can't wait to experience the Cape Town event.
In keeping with the lyrics of the song, which promise to “Take it to the top, where the music never stops,” SKYY Vodka hosted 500 VIPs at a secret venue revealed at a pre-designated meeting point. The stylish revellers enjoyed a bird’s eye view of the beautifully illuminated City of Gold.
There they experienced three SKYY bars, including SKYY 90 and SKYY Infusions, as well as big names from the world of South African music. DJs Fistaz Mixwell, p.H. and SPHEctacula who pumped up the party, while live performers, like Donald and TKZEE, took it to a whole new level. Everyone received a copy of “The Rise” when they headed home in the early hours of Saturday morning.