Strategy meets style when two masters of luxury join forces
When two leading luxury companies form a strategic collaboration, the results can only be extraordinary. LUXURY BRANDS, a niche global marketing firm and LIVEOUTLOUD, the all-encompassing luxury company, have joined forces to share their experience, expertise and services – making this influential pairing the final word in luxury brand marketing.
LIVEOUTLOUD has gone through some exciting expansions in the past year and its strategic partnership with LUXURY BRANDS is taking the business into a new sphere. “Niche and luxury brands occupy a unique position, which requires astute management and genuine marketing experience with high-end brands – like experiential and event marketing, which provide the best setting for more intimate contact with the consumer, and where the emphasis is on the quality of interaction as opposed to the quantity of interactions with the brand,” comments Michael Eilertsen, CEO of LIVEOUTLOUD.
LIVEOUTLOUD is the biggest, most comprehensive luxury lifestyle and marketing brand in Southern Africa, a company that speaks to sophisticated consumers through multiple touch points, such as its top-end publication, bespoke events and concierge travel service.
Working in symmetry to this, LUXURY BRANDS has been providing the niche luxury brand sector with proven marketing solutions and access to the highest net worth individuals in South Africa and abroad, and have managed events for the likes of Nelson Mandela, Elton John, The Laureus Sport for Good Foundation and Small Luxury Hotels of the World.
LUXURY BRANDS also recently jointly acquired the marketing rights for Africa for THE LUXURY NETWORK – The world’s leading luxury affinity marketing, partnership and Events group, boasting member brands such as Rolls Royce, Aston Martin, Bentley, Vertu, Jimmy Choo, Embraer Jets and many more desirable top international luxury brands.
Today, luxury marketing is proving to be more and more of a specialist niche in the industry, especially factoring in current economic climate. All communication and brand interaction has to be strategically coordinated to create an engaging and lasting, multi-faceted, sensory experience.
“Luxury branding has always been about an intimate knowledge of your audience and how to create the right reputation. Defining luxury is as much an art as it is a skill, and experience in this market is paramount,” says Jeremy Nel, MD of LUXURY BRANDS.
Both of these luxury brands have a wealth of knowledge in providing the finest results for their esteemed clients, so whether approached to do market research, innovative company campaigns and launches, memorable events or other tailored projects, the combined experience and reputation of LIVEOUTLOUD and LUXURY BRANDS offers an impressive opportunity for any luxury brand.