New African Luxury Label ASIBELUA

Launched at the Mercedes Benz New York Fashion Week last Thursday the new luxury label ASIBELUA was presented to the global fashion community for the ‘Made in Africa' collective show.

The label aims to put African fashion on the map by creating a distinctive African signature while appealing to the international fashion market interpreting elements of African art with couture fabrics and silhouettes.
The designer says "My goal is to build ASIBELUA into a truly luxury African fashion label with genuine international appeal."

Fati Asibelua is the founder and Creative Director of leading African luxury label Momo, an indigenous fashion group based in Nigeria. She is a graduate of the prestigious Richmond American International University with a Diploma in Fashion Marketing and a Masters in Fashion Styling from the Instituto Marangoni Milan, Italy.

The Momo Group and its subsidiaries design and manufacture shoes and handbags as well as home accessories. Momo Group currently has an annual turnover of over $20 million USD employing over 200 staff across the globe. The ASIBELUA collection will be showing in Paris at Me My Mode from 30th September until 3rd October.