High Definition Glam with nanoblur™

Picture perfect high definition ready skin in seconds, nanoblur™, the award winning hero product from Indeed Laboratories™ is the ultimate instant skin perfecting cream.

Instantly transforming your skin by minimising the signs of aging, smoothing and softening the appearance of fine lines, wrinkles, crow’s feet, enlarged pores, uneven texture and tone while mattifying the skin. The product was launched at Camps Bay's Ellerman House to the a select group of media.

“nanoblur™ is by far the most innovative correction cream on the market”, says Dr Nowell Solish, Toronto-based cosmetic dermatologist and co-director of the University of Toronto’s Dermatologic Surgery. “It delivers real results that are evident on the skin in a matter of seconds.”

With almost everyone using high megapixel camera phones, it’s not just celebrities who worry about always being picture perfect. nanoblur™ effectively transforms skin leaving it camera ready. The cream is a phenomenon in the UK, where it is chosen every 9 seconds*

Originally developed for on-camera talent to smooth out HD visible skin imperfections previously not detectable with traditional cameras. Formulated with advanced optical prism technology, nanoblur’s™ ground-breaking formula changes the way light is reflected off skin.

Once applied, micro-prisms diffuse light in a multitude of directions, creating a “blurring” effect on the skin similar to an air-brushed photo. Photo artists use techniques in digital retouching to make their subjects’ skin look perfect. nanoblur ™ does the same thing, but in real life.

For daily life, whether it’s a reunion, wedding, an important job interview, a last-minute dinner date, or just doing errands and toting the kids around, nanoblur™ is the cosmetic solution to look better, all day long. The water-based formula fits into any daily skin care routine and should be applied on top of liquid makeup, or underneath powder make-up.

It is so versatile that those with drier skin types can blend nanoblur™ with their favourite moisturiser. Kind to skin, nanoblur™is formulated without the use of parabens or sodium lauryl sulphate. The product however is not a primer which are meant to sit underneath foundation and to prepare the skin for better makeup application.

Formulated to smooth out imperfections that makeup cannot. It is free of colour and thus perfect for both men and women. It can be used not only on the face, but also the neck, hands, or any external part of the body that needs improvement.

While nanoblur™ is not an anti-ageing treatment, it does provide immediate results and can be used in conjunction with long-term benefit products so that skin may continue to improve while instantly looking better. It may be worn without, applied under, mixed with, or over makeup which makes it unique and in its own category.

Simple, scientific, safe, sensational and at an accessible price, nanoblur™ is the first of its kind and retails for R299,99 available from selected Clicks stores nationwide.

*Source: statistical information from boots.com

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About Indeed Laboratories™, Inc.

A high-technology Canadian skin care developer and marketer whose focus is to eliminate all marketing hype and costs from skin treatments and instead deliver real results as cost-effectively as possible.Indeed™ uses various high concentrations of the rarest, most effective actives from clinical laboratories in Switzerland, Spain, France and the United States to develop highly specific treatment products.

Through efficiency and honesty, Indeed™ aims to maintain the most reasonable prices in its class.

For more information, please visit www.indeedlabs.com.