The Luxury Network Launches in Sandton
The Luxury market in South Africa and Africa at large is undergoing a radical shift in the right direction due to the vision of two prominent and insightful businessmen - Jeremy Nel, CEO of LUXURY BRANDS, & Co-owner/ Director, Xolisa Gaca.
Together these two extraordinary mavericks have proven themselves a force to be reckoned with, having acquired the rights for Africa to manage The Luxury Network International – the world’s leading luxury B2B affinity marketing, partnerships and events group with 17 international offices (including Johannesburg and Cape Town) and over 250 luxury brand members, growing by over 20 new companies per month around the globe.
The 25 April 2013 marked the auspicious introduction of The Luxury Network to 16 carefully selected, potential members including American Express, Burberry, Ducati, Mala Mala Private Game Reserve, Quintessentially and Virgin Atlantic’s Ulusaba Private Game Reserve.The exclusive event took place at the exquisite Daytona Showroom in Sandton, where existing and potential members mingled and networked the evening away amongst McLarens, Lamborghinis, Rolls Royces and Aston Martins.
Guests were treated to the opportunity of winning half a carat diamond to the value of R 16 000 from Uwe Koetter, a Visconti pen valued at R 6000 (both won by Nombini Mehlomakulu from Ogilvy) and a 2 night stay for 2 at the KarkloofSafari Spa, valued at R 36 000 (won by ElnaDennings of Decorex).
On arrival, each guest was given a glass of Champagne containing a Cubic Zirconia, which, when presented to the Uwe Koetter team, was measured for size, with just six individuals qualifying with a potential diamond. Each stone was tested by a diamond screening device, which revealed that the true ½ carat diamond was in possession of NombiniMehlomakulu of Ogilvy.
Special thanks to the following Luxury Network members who contributed greatly to the evening:
The Daytona Group, Constantia Glen, International Wine Co, Evian, Uwe Koetter Jewellers and LIVEOUTLOUD.
Additional thanks go to;
Moemas Catering for their outstanding canapés and deserts
Peroni for their bar and beverages
Silverflute Musicians for the entertainment
Visconti for donating a pen to the value of R 6 000 and
KarkloofSafari Spa for donating a 2 night stay for 2, valued at R 36 000.
New Luxury Network South Africa members already include: The Daytona Group (Aston Martin, Rolls Royce, Audi, BMW, Mini and McLaren) Pam Golding Real Estate, ExecuJet, Seabourn Private Ships, LiveOutLoud, Sunseeker Yachts, Luxury Brands, Crystal Cruises, Val de Vie Estate, Uwe Koetter Jewellers, Ottimo Cibo, International Wine Co, Evian, Visconti Pens to name a few…
About The Luxury Network InternationalThe Luxury Network exists to create extraordinary, powerful and successful business relationships between many of the world’s most luxurious brands – a synergy that enables our members to gain unparalleled access to valuable, pre-qualified, high net worth private clients from around the globe. We generate and develop brand awareness and exciting new sales opportunities in ways high-end companies cannot achieve on their own.
The Luxury Network is the world’s leading business to business and business to consumer luxury affinity marketing, partnerships and events group - private consortium of premium brands in each luxury capital of the world working together at senior director level for mutual business and client development.
The Luxury Network, launched in London in 2007, covers all areas of the top-end market including: Marine, Finance, Motoring, Concierge, Health & Beauty, Wealth Management, Aviation, Property, Travel and Resorts, Finance, Sports, Events, Jewelry & Watches, Entertainment, Media, Fashion and many more…
The Luxury Network’s objective is simple: to facilitate co-operation and new business development activities between top-end companies under the umbrella of ‘Affinity Marketing’.
Through The Luxury Network unique partnerships are created via brand partnering, joint collaborations, privilege and reward programmes, client incentive projects, product launches, roadshows, luxury showcases, media sharing and high profile business to business and business to consumer networking and sales events.
We offer ongoing support and a comprehensive pre planned programme of affinity marketing activities designed to maximise your relationships with other luxury brands and generate a significant ROI.
The Luxury Network are experts in luxury brand affinity and partnership marketing with over 20 years combined experience in this specific field. We are the professional team in the middle, proactively creating, facilitating and mediating unique partnerships for over 300 luxury brands and high-end service providers around the world.
In a nutshell we allow our members to access each other’s very valuable pre-qualified high net worth private clients in a number of endorsed, unique, highly effective and professional ways.